linguaggio commerciale
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a brand
un marchio
The brand released a new model of the phone.
a committee
un comitato
A finance committee controls the school's budget.
a project
un progetto
Has she had any experience managing large projects?
guidance
guida
She provides guidance to new employees.
a deal
un accordo
They shook hands to confirm the deal.
an office
un ufficio
They have offices in Paris, London, and Madrid.
public relations
pubbliche relazioni
The oil disaster has been very damaging for the company's public relations.
an industry
un'industria
The industry is facing challenges due to rising costs.
a product launch
un lancio di prodotto
We will advertise on TV for a month before the product launch.
a paycheck
stipendio
The size of the paycheck depends on experience and skills.
a job
un lavoro
She's applied for a job with an insurance company.
a bill
un conto
The bill must be paid in full by the end of the month.
a consumer
un consumatore
The new rates will affect all consumers, including businesses.
a boss
un capo
She was the boss of a large international company.
to complain
lamentarsi
She called the manager to complain about the mistake.
cost
costo
When you buy a new computer, you usually get software included at no extra cost.
a meeting
un incontro
The meeting ended with a decision to expand the business.
a manager
un manager
Organizational ability is an essential attribute for a good manager.
to develop
sviluppare
I'm looking for a job which will enable me to develop my skills.
digital marketing
marketing digitale
They hired an expert to improve their digital marketing efforts.
distribution
distribuzione
Distribution of the new product will start next month.
the amount
quantità
The company reduced the amount of money spent on ads.
the public image
l'immagine pubblica
The company worked hard to improve the public image after the scandal.
market research
ricerca di mercato
We only launch new products if our market research shows high consumer demand.
lucrative
redditizio
They were looking for a lucrative investment in real estate.
packaging
imballaggio
The packaging was redesigned to be more eco-friendly.
a pay rise
un aumento di stipendio
The pay rise was announced at the meeting yesterday.
a sponsor
uno sponsor
The company is looking for sponsors for their charity event.
total product
prodotto totale
The total product of the factory increased by 10% last year.
accountancy
contabilità
The accountancy department handles all financial transactions for the company.
a guarantee
una garanzia
The TV comes with a two-year guarantee.
an agenda
un'agenda
There were several important items on the agenda.
an employee
un dipendente
The employee received a bonus for their hard work.
a company
un'azienda
The company is concentrating on developing new products.
a promotion
una promozione
The job offers excellent promotion prospects.
publicity
pubblicità
We have planned an exciting publicity campaign with our advertisers.
a consultant
un consulente
After meeting with the consultant, we decided to change our business plan.
a conference
una conferenza
She presented her research at an international conference.
the analysis
analisi
The analysis of the data showed interesting trends.
an effort
uno sforzo
She made a great effort to organize the event successfully.
the consensus
consenso
The consensus among the team was to move forward with the project.
a strategy
una strategia
Our company needs a new marketing strategy to attract more customers.
temporary
temporaneo
She found a temporary job for the summer.
a personnel manager
un responsabile del personale
The personnel manager will handle the recruitment process.
headquarters
sede centrale
The company's national headquarters is in Rome.
commercial
commerciale
She is studying commercial law to help businesses.
an enterprise
un'impresa
She started her own enterprise to sell handmade crafts.
a factory
una fabbrica
The factory supplies electrical components for cars.
to cooperate
collaborare
The two companies have cooperated in joint ventures for the past several years.
a wholesaler
un grossista
Many small businesses rely on a wholesaler to get their products at a lower price.
inflation
inflazione
Inflation is rising at a rapid pace.
a profit
un profitto
The profit from the sale of the new product exceeded our expectations.
a merger
una fusione
The merger proved to be very lucrative for both companies.
a commodity
una merce
A commodity is something that can be bought or sold.
an investor
un investitore
The investor decided to put money into a new technology startup.
a risk
un rischio
A risk is involved whenever you start a new business.
a reward
un premio
She received a reward for her hard work on the project.
the employee of the month
l'impiegato del mese
Maria was named the employee of the month for her excellent customer service.
a charity
un'organizzazione benefica
She donated money to the charity.
a drawback
uno svantaggio
One drawback of this new phone is that it doesn't have a long battery life.
presentation
presentazione
Presentation is important if you want people to buy your products.
a salary
uno stipendio
The average salary is correlated with length of education.
an acquisition
un'acquisizione
The company made an acquisition of a smaller competitor to expand its market share.
revenue
entrate
After launching the new product, the revenue increased sharply.
an investment
un investimento
She made a significant investment in her education to improve her career prospects.
a market share
una quota di mercato
A market share is an important indicator of a company’s success in its industry.
a budget
un bilancio
He stuck to a budget and avoided unnecessary expenses.
a contract
un contratto
It is important to read a contract carefully before signing it.
a debt
un debito
Many students graduate with a significant amount of debt.
a liability
una responsabilità
His lack of experience is a liability in this job.
a supply chain
una catena di approvvigionamento
The company is improving its supply chain to reduce costs.
innovation
innovazione
They introduced an innovation that made their product more user-friendly.
negotiation
trattativa
The negotiation between the two companies lasted for several hours.
productivity
produttività
Improving productivity is a key goal for the company this year.
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