Cereals for dinner

Gary Pilnick is the CEO of Kellogg’s, a company which makes cereals. Recently, he said that families which have money problems should consider having cereal for dinner as a cheaper option.

Pilnick said this during an interview, and he explained that cereal is more affordable than other foods. The company wants to promote this idea through advertising. When reporters asked him if this idea could cause problems, Pilnick said that cereal was becoming more popular. He explained that many people eat cereal not just for breakfast but also for dinner or as a snack.

Pilnick’s comments show how Kellogg’s is trying to help people save money during difficult times.