Content Marketing For Beginners: Complete Guide

If you're new to content marketing and you want to learn how to use it for your business,

then keep watching because in this tutorial, I'm going to walk you through a complete guide

to content marketing for beginners.

Stay tuned.

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Alright, so let's start with the basics and talk about what content marketing is.

Simply put, content marketing is the process of creating and distributing content to attract

and retain customers.

Meaning, you're creating blog posts, videos, podcasts, or whatever, promoting it, and your

content's job is to lead people towards a profitable action.

Now, if you've never really bought this whole idea of "content that sells," this concept

might not make a whole lot of sense or just sound cliche.

So to help you better understand, I want to tell you about this piece of metal.

This is a jungle gym gymnastics bar for kids that I bought recently.

Now, in order to understand why I bought this product, and how content influenced me to

buy it...let's rewind.

Over the past year or so, the city of Toronto has locked down three times.

And this was the second time that they closed down playgrounds.

Now, when you have young children that are being forced to stay at home, they literally

climb everything.

So my wife and I started researching.

We searched on Google for things like "best home climbing equipment for kids."

We read some articles, and scrolled through the different types of products.

Well... this slide would get boring quick and we already have a bunch of tunnels.

And then we saw this: a mini jungle gym.

So now we were heading in the right direction.

So we went back to Google and searched for "best jungle gyms."

We read through some more blog posts, narrowed our search down to items we might want to buy,

watched some videos only to realize that our oldest child would be too big for the toy.

So we went to Amazon to look at more options, found something like this, read the reviews,

and then we bought it.

We had a problem, searched for solutions, and content from blogs, videos, and reviews

led us through our entire purchasing journey.

And if you think about why and how you made your last purchase that wasn't a necessity like

groceries, or clothes, I bet content was involved along the way.

With so much information available at the tip of our fingers, we as consumers will be

influenced by content.

Now, the content we read and watched was from multiple sites and creators.

And the Amazon seller who got our hundred bucks just happened to luck out.