Digital Marketing 101 (A Beginner’s Guide To Marketing)

- Hey, guys. Adam here.

And in this video,

I'm gonna help you become a better digital marketer

by showing you some of the most important things

you need to know about digital marketing right now.

You see, digital marketing has been made

to seem way more complicated than it actually is.

That's a shame really

because it's actually pretty straightforward.

That said, if you do want to get the best results possible

from your digital marketing,

you're going to need to know and understand the strategies

that I'm gonna be sharing with you in this episode.

So, my promise to you is this.

If you watch this entire video,

you will be a better digital marketer at the end.

So, let's get to it.

(bright upbeat music)

So, the very first thing that I need to share with you

are the differences between digital marketing

and traditional marketing.

Brace yourself for this one 'cause it's pretty profound.

Actually, it's not profound at all.

And that's what makes it so interesting.

You see, digital marketing is really just marketing

done through the use of digital channels.

That's it.

So, when we're talking about digital marketing,

well, we're talking about marketing

through the use of channels like SEO

or Search Engine Optimization,

social media, pay per click ads or online Facebook ads,

Instagram ads, or anything like that.

Not to mention email marketing or website optimization,

or anything that really takes place online

or through the use of digital media.

You can contrast this with traditional marketing

using traditional media.

Things like TV or the radio or newspapers,