How to Make a Habit Irresistible ....AUDIOBOOK Atomic Habits| Books motivate me#TOPIC8

keeps listening to topic 8 make it attractive the 2nd law make it attractive topic 8 how to

make a habit irresistible in the 1940s a dutch scientist named nico tinbergen performed a series

of experiments that transformed our understanding of what motivates us tinbergen who eventually

won a nobel prize for his work was investigating herring gulls the gray and white birds often seen

flying along the seashores of north america adult herring gulls have a small red dot on their beak

and tin virgin noticed that newly hatched chicks would peck this spot whenever they wanted food

to begin one experiment he created a collection of fake cardboard beaks

just ahead without a body when the parents had flown away

he went over to the nest and offered these dummy beaks to the chicks the beaks were obvious fakes

and he assumed the baby birds would reject them all together however when the tiny goals saw the

red spot on the cardboard beak they pecked away just as if it were attached to their own mother

they had a clear preference for those red spots as if they had been genetically programmed at birth

soon tim bridgen discovered that the bigger the red spot the faster the chicks pecked eventually

he created a beak with three large red dots on it when he placed it over the nest the baby

birds went crazy with delight they packed at the little red patches as if it was the greatest beak

they had ever seen tinbergen and his colleagues discovered similar behavior in other animals

for example the greylight goose is a ground nesting bird occasionally as the mother moves

around on the nest one of the eggs will roll out and settle on the grass nearby

whenever this happens the goose will waddle over to the egg and use its beak and neck to

pull it back into the nest tinbergen discovered that the goose will pull any nearby round object

such as a billiard ball or a light bulb back into the nest the bigger the object the greater their

response one goose even made a tremendous effort to roll a volleyball back and sit on top like the

baby gulls automatically pecking at red dots the gray leg goose was following an instinctive rule

when i see a round object nearby i must roll it back into the nest the bigger the round object

the harder i should try to get it it's like the brain of each animal is preloaded with

certain rules for behavior and when it comes across an exaggerated version of that rule

it lights up like a christmas tree scientists refer to these exaggerated cues as supernormal

stimuli a supernormal stimulus is a heightened version of reality like a beak with three red

dots or an egg the size of a volleyball and it elicits a stronger response than usual

humans are also prone to fall for exaggerated versions of reality junk food for example

drives our reward systems into a frenzy after spending hundreds of thousands of years hunting

and foraging for food in the wild the human brain has evolved to place a high value on salt

sugar and fat such foods are often calorie dense and they were quite rare when our ancient

ancestors were roaming the savannah when you don't know where your next meal is coming from

eating as much as possible is an excellent strategy for survival today however we live

in a calorie-rich environment food is abundant but your brain continues to crave it like it is scarce

placing a high value on salt sugar and fat is no longer advantageous to our health

but the craving persists because the brain's reward centers have not changed for approximately

50 000 years the modern food industry relies on stretching our paleolithic instincts beyond their