Not Getting Views? Here's What ACTUALLY Works

- What has been some of your highest performing videos?

And what is it that you think that made it tick?

Because I would love to be able to make hits all day long.

It's not possible.

- It can be difficult to define what winning looks like.

Is winning impressions, is winning views

or are you getting the right views?

The eighth most viewed one is 2.5 million views.

"How to Make YouTube Videos on Your Phone

(Beginner's Tutorial)".

Couple reasons why that one.

Everybody has a phone.

Broad appeal is a big key

into getting maximum amount of uses.

Now this is on brand for us

'cause we teach people how to make videos

and how to create actual content.

But if we were to say "How to Make YouTube Videos

on Your Fuji XT-4",

I don't think it's possible to get 2.5 million views

because not that many people have that camera.

On your phone is a broad appeal.

So how wide is the audience?

Second key would be beginners.

Beginners is also always a larger market

than intermediate or advance.

The most people in anything are always beginners.

Next, two years ago.

How to Make a YouTube Video for Beginners

Start to Finish.

This video is two hours and five minutes.

I'm a big proponent in extra long form content.

How to Make a YouTube Video for Beginners

Start to Finish, is basically like a free deep dive class

that delivers on the promise of the title,

that'd be another key.

You make a promise in a title in YouTube videos

and then you deliver on that promise in the video.

It's two and a half hours.