Redesigning Famous Logos (INTENSE Logo Design Process)

three logo designs one hour and one logo designer. That's me by the way. This video is going to

show you the results of when I took some logos from the banking sector

just like this logo right here. Now with some experience and some knowledge

are they going to suck or are they going to succeed.. see what i did there

anyway let's go with the first logo design in today's video

so the first logo design that i tackled was the ing logo for the dutch bank now the dutch national

color is orange and the national animal is in fact in lion which makes sense with this logo

that's cool but i've got one major problem with this logo and that is it's not scalable at all

there's just way too much detail for this logo to ever look decent and perform at very small sizes

on say like a business card or something like that also not to mention it does look pretty

outdated and i know i know the lion looks pretty chill pretty cool but it is in fact outdated

so i wanted something simple something iconic and something up to date and so and for this lion head

right here and by the way this is just an outline i didn't try and design an outline

style logo because i'm not crazy my first design didn't have any ears but then i took a look at

the original design and i thought it would be a nice touch to kind of replicate those ears and

bring them into the future logo also notice the eyebrows on the original logo the eyebrows are not

slanted this way which would suggest a kind of threatening nature or anger that's not something

they included in their original design so i didn't want to do that either and it's not something you

want to communicate with a banking logo you don't want to threaten away the potential customers

so let's flick that stroke over to a feel and then add some orange thereafter some dutch orange might

have had and you might have noticed that i'm going to stack the logo in a vertical manner as opposed

to horizontal because i think that's more of a appropriate kind of way to go this day and age

and that's simply because of the use of the logo on smartphones and so on yes the navy dark blue is

iconic for the logo type but i really do like this dark gray that i've gone for speaking of which

check out this bad boy in full grayscale color i'm loving this actual redesign right now but

what about in real use how does this logo look in real life situations when it comes to banking so

as you can see the old card uses that horizontal alignment which might work on a banking card but

my logo still keeps the stacked layout version also my logo looks pretty different in whites

on a color background and if i had more time that is something i would see too and i did

keep a serif font because i do think it works in a situation but i made the font less kind of sharp

and jagged and spiky just to keep that more the trust theme going but like i said if i had more

time i would definitely rework this logo as being a witch i had nearly used up half of my one hour

just on this first logo so as you can imagine my mouse was about to really be put through its paces

next up an austrian bank that i well i can't pronounce let's just face it i'm guessing it's

something like ralph ison reifysen something like that anyway this one's really interesting

and you will soon see why later in the video but my main issue with this design was the logo type

i really don't get the italics on the lower half logo type it just doesn't work for me

and also the inner parts of the lowercase e look really dodgy especially at a distance

or a small scale and for me personally that square needs to go because shape psychology