Speak to Succeed: Instantly Influence Anyone With Winning Words

How many times has this happened to you that you said something, something came out of your mouth

and you instantly regretted it? Yes, this is how important words are. Our thoughts and our words

are not always aligned. Sometimes words do not do justice. It's because words have neurological

impact affecting our emotions and decision-making processes. Understanding this is foundational to

using words ethically to influence. This video is just about that. I'm going to talk about eight

tactics that people use on you. In most cases, you're not aware of those tactics being played

on you, or rather turning the tables around. You could use these tactics to turn any situation in

your favor, to turn any decision in your favor. So these are super powerful eight techniques that we

are going to discuss and of course with examples like always so that you understand things better.

J.K. Rowling, the author of Harry Potter, once said that words are, in my not so humble opinion,

our most inexhaustible source of magic. Studies show that certain words activate reward centers

in the brain, stimulating dopamine release and creating a sense of reward. So here are a few

examples to make you understand this. First, free. Free is a word that instantly triggers excitement

and lowers decision resistance. So when you see this is free, suddenly you lower your barriers

and you're like, oh, OK, I'm ready to try it. Then exclusive. This word sparks a sense of privilege

and belonging. Then another one, imagine. This engages the brain's creative visualization

centers. Then another one, new. New is a word that shows novelty and this releases dopamine

all over again, making things more appealing to you. So you're more attracted to something

that states that it is new. Oh, I'm going to talk about a new technique. And suddenly you're like,

oh, OK, I'm interested in listening to you. Then another one is save. Taps into our innate desire

for gains and efficiency. So I present to you seven very powerful principles that influence

everyone's decision making. And then I've got a bonus one for you right towards the end of this

video. And actually, that bonus tip is one of my most favorite ones. And I'm not just saying

this to you for the sake of making this video stand out or something. No, nothing like that.

So these are seven plus one, eight techniques that can work for you or they can work on you.

So you've got to be a little aware. Also, at the end of every technique, I'll be telling you the

way you should be able to protect yourself, the questions that you need to ask yourself so that

you're protected against these techniques people applying on you so that you do not make bad, poor

financial decisions or emotional decisions. So be more aware when others use them on you and be good

at learning them because they can help you. OK, now I'm going to talk about my absolute personal

favorite character for application of all these tricks. And that is Saul from Better Call Saul.

If you've not seen the show, I highly recommend a great show. I had the pleasure of watching this

entire show with my husband. And it's such a such a such a nice watch and very hilarious at the same

time, very witty and great storytelling. So go ahead. Okay. Better call Saul. Saul is the guy

who actually owned these techniques. And I'm going to start with number one on the list,

which is scarcity. Scarcity is a simple trick. Okay. The rarer it seems, the more we want it.

It's why limited edition feels so irresistible. We are instantly attracted to something that says

limited edition. And trust me, no human being can resist these urges. The way the corporate world

works and operates, they know it all. They've done so much research on understanding your brain,