The Untold Truth Of Smith & Wollensky

If you only know Smith & Wollensky steakhouse from "The Devil Wears Prada," you've got a
lot to learn about this upscale eatery. We've got all the info about its name, its founders,
the steak, and more.
When Smith & Wollensky first opened in 1977, steakhouses were known for being decidedly
male-centric, with traditionally "masculine" decorations like dark leather, plenty of brown
liquor on the menu, and big, manly steaks. Furthermore, when Alan Stillman acquired the
building that would become his world-famous restaurant, he had to do a complete remodel
due to some pretty serious previous fire damage.
The atmosphere of Smith & Wollensky beca me sophisticated and warm, without losing the
masculine edge most steakhouses at the time needed to succeed — the target demographic
at the time was, after all, the most masculine of carnivorous men. Stillman told Edible Geography,
"It had more comfort to it. But that wasn't because we intended it to be woman-friendly.
It was a steakhouse, and at the time, steakhouses were male-oriented. Our target customer was
people who ate at The Palm [...] — men my age."
It would be reasonable to assume that the founders of Smith & Wollensky were, well,
a pair of guys named Smith and Wollensky. Right? But that's not quite accurate. The
owner and founder of the famous steakhouse is actually Alan Stillman and, try as you
might, there's no actual Smith or Wollensky to be found.
"No Smith. No Wollensky."
According to CBS News, Stillman waited until the last minute to name his restaurant. He
already had many wealthy investors who had contributed to his vision, but just two or
three weeks before the grand opening, he still didn't have a name. It finally came to him
and his associates in the wee hours of the morning.
"And we finally said at 2 or 3 o'clock in the morning, 'Get a phonebook,'"
Stillman told CBS. He randomly flipped to a page and chose the name "Smith" from the
list. His friends encouraged him not to call his restaurant something as terribly basic
as "Smith," so Stillman flipped to another page and got "Wollensky." The cadence of the
two names together caught his ear, and, surprisingly enough, the name stuck.
In 1965, Alan Stillman borrowed $5,000 from his mother to open one of the first singles
bars in the United States. This would be a bar that would ultimately grow into an international
franchise known as TGI Fridays. Stillman told Chron of the original TGI Fridays location
in New York City:
"The neighborhood was full of singles, lots of stewardesses, pilots, actors and actresses,
and I was single at the time."
As he explained further in an interview in Edible Geography, this group of unattached
young people represented, to his mind, a thoroughly untapped market. Stillman told the outlet:
"Before T.G.I. Friday's, four single twenty-five-year-old girls were not going out on Friday nights,
in public and with each other, to have a good time."
There simply weren't all that many venues for this kind of fraternizing, at least not